Andrew Goodwin Theory

According to Andrew Goodwin's theory, there are 5 key elements in a music video which we should look for in every  music video as an audience.


These elements are:
1) Linking lyrics of the songs to the visual elements in the video; e.g. in Katie Perry's music video the the tiger appeared as she said roar.
2) Matching the beats or rhythm of the music to the visual elements in the video, this is mainly done by editing.
3) Artists, taking part in the video by acting out some kind of central role. 






4) Technical aspects in a music video- editing, mise-en-scene, camera shots and angles etc. 

5) Containing intertextual references from books, news, films etc.