Kodaline- All I Want
I loved this music video, as it had an extremely strong concept behind it, and was beautifully shot. This video is shot in the protagonist's (the man with facial reconstruction) perspective witch allows us to see his life from his viewpoint this makes the audience feel very emotionally attached to his character and makes us empathise with, its a very similar feeling we have when we get attached to character in a book. The song itself would fall into an alternative genre and the music video goes against Andrew Goodwin's theory, as his theory indicates that all songs in the rock/alternative genre should have an element of performance in the video to promote their faces to the audience, however in this videos case I strongly disagree with his theory as the music video tells a touching story which would not be nearly as effective if the band had elements of a performance video, as it would completely disrupt the flow of the music video.
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