Inspirational music videos-

We were very inspired by the Maroon 5 Maps video. I personally loved the way they used normal objects as transitions into tthe next scene e.g. in the first scene ata the hospital they zoom into one of the lamps there which then zooms out onto car headlights in the next scene.  this music video goes against most of Andrew Goodwin's theories, as according to his theories all music videos falling under the alternative/rock genre should have a balance between performance and narrative. However this music video remains focused on a sole narrative which ,in my opinion, works better s it helps convey the storyline to the audience more clearly, if there had been cuts to performance scenes in the music video it may have made audience feel more detached to the protagonist resulting in felling less empathy for him, making the video less powerful and affective. The video also has symbolism embedded into it foreshadowing unfortunate events, for example in the scene where the protagonist goes to the party, there are close-up shots of bottles of alcohol and the lighting in general is dull and low key, this adheres to Sassure's theory on signifiers.This music video does however, follow Richard Dyer's theory of star quality and creating a star image, which this video does by having several close-ups of the protagonist/ lead singer constantly throughout the music video. In fact the first shot in the music video is a mid/handheld shot of Adam Lavigne in the lift.