I personally loved the way the shot is framed the split screen works extremely effectively, as the body parts match up perfectly. The background was kept simple and plain to keep the focus on the body parts in the split screen however the split screens themselves each had a slightly different background which helped the audience differentiate the split screens from each other.
Lip syncing with split screen was also amazingly done as the different split screens changed to the beat of the music. 
Overall this video was very visually affective due to its original split screening and editing techniques. It adheres to Andrew Goodwin's theory of having a balance of lip-syncing and narrative throughout the music video. It also contains intertextuality, as it has the link to Charlie Chaplin's dancing potatoes scene from ' Gold Rush', It also has visual links to the lyrics, e.g.- around 21s into the video there is a split screen and on the left side a close-up shot of him holding the girls hand where he sings 'might be holding your hand but I'm holding it loose'. The video was filmed carefully most of the shots with a single figure broke the rule of third to keep the focus on that particular figure, however most of the shots which contained more than two people followed the rule of thirds. The video also conforms to Richard Dyer's theory of creating a star image as the video constantly shows close-ups of the protagonist (Example).
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